L’Oréal: Unbelieva’brow an influencer campaign

To launch L’Oréal Unbelieva’brow makeup line in Italy, Brand produced an influencer campaign raising eyebrows and awareness. Known for its outspoken beauty and fashion culture, they needed a compelling approach to captivate critical Italian consumers. They achieved this by working closely together with L’Oréal and local influencers to create story-driven content optimised for Instagram, YouTube and Facebook. They asked four beauty influencers to test products during a day in their life using specific lightening, framing and camera settings. By ensuring a consistent look in keeping with L’Oréal’s guidelines, they created a fantastic-looking campaign full of original content.

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Influencer campaign, Digital, L’Oréal Unbelieva’brow, Beauty, Cosmetic, Skincare, Digital Campaign, Social Media, Awareness Campaign, L’Oréal Paris, MediaMonks