Mastercard: Safe Waze 2 Shop

Mastercard presents Safe Waze 2 Shop

Supermarkets are the #1 place to be exposed to COVID-19: its workers tested positive for coronavirus at a rate of 20% – well above the 1.3% detected in the community at the time.

Mastercard used transaction data to protect both employees and customers. At the beginning of lockdown, they launched www.kiedydosklepu.pl – a digital tool providing information about in-store traffic. Next, they partnered with Carrefour and used the tool within the Waze navigation app.

When you searched WAZE for any supermarket, they guided you to the emptiest Carrefour in your neighbourhood.
They also created promos you could only access when the store was empty.

Credits
Client: Mastercard
Campaign: Safe Waze 2 Shop
Advertising Agency: McCann Poland, Warsaw, Poland