#MomBeAGirlAgain, Never let go of your inner child- Amazon India new Ad campaign
“Mom Be a Girl Again” The widespread campaign of Amazon has come back stronger than ever. Campaign series catches the fancy of those people who let their inner child die and left their passion in favor of their stressful daily lives.
Different videos market this ideology through a single ad campaign.
One video has more than 3 million views garnered by this ad. Another has 2.5 million views on YouTube and shows that you are never too old for chasing your passion. The latest ad campaign is another masterpiece that takes their message one step further.
This campaign is a 360 degree integrated crusade that has been given a place on popular social media platforms like Terribly Tiny Tales and Humans of Bombay to make a difference in the lives of as many people as is possible throughout the globe.
The films have garnered a staggering 30.1 million impressions in less than a week across countless digital platforms.
Every mother is special in one way or another. The sacrifices they make for their family is immense. Amazon has done a great deal in getting this notion to the society. Amazon India is spreading smiles every single day through their #MomBeAGirlAgain campaign with a combined viewership of more than 30 million views worldwide.
Campaign credits:
Client: Amazon India
Creative agency: What’s Your Problem Brand Solutions Pvt. Ltd.
Campaign Team Credit:
Apparao Hare, Creative Supervisor
Pawan Kotian, Senior Visualizer
Snehal Shewale, Visualizer
Aditi Laxmanrao, Creative Supervisor
Mihir Chitre, Associate Creative Director
Divya Saxena, Director Creative and Art
Film Credit:
Amit Akali, Managing Partner & Creative Head
Divya Saxena, Director Creative and Art
Aditi Laxmanrao, Creative Supervisor
Account Management & Strategy Team:
Tejas Mehta, Founder Director – Business & Strategy
Karan Sharma, Group Account Manager
Richa Shah, Account Supervisor
Akshay Joijode, Account Executive
Film:
Director: Sainath Choudhury
Production Company: Purple Vishnu Films, Mumbai
Watch last year successful campaign #MomBeAGirlAgain was conceptualised by Ogilvy & Mather Bengaluru
Credits
Title: Mom Be A Girl Again
Agency: Ogilvy & Mather Bangalore
Campaign: #MomBeAGirlAgain
Integrated marketing communications team: Gayatri Makhijani, Satheesh Raman, Vednarayan Srihari Sirdeshpande, Sneha Poddar
Creative team: Azazul Haque, Mahesh Gharat, Sangeetha Sampath
Planning: Sreenesh Bhat, Shreyaa Ranjan
Account Management: Kiran Ramamurthy, Megha Jadhav, Deepa Kalwani, Abhijna E Rao
Producer: Raja Tangudu
Production house: Bloom
Director: Harshavardhan Kulkarni
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