Renegade Santa Rescue by Jeep: A Christmas-Themed Game That Runs on Instagram

The festive season gives rise to many lore-themed campaigns on social media. Brands capitalize on the Christmas cheer that reaches far into the New Year’s Eve. In a recent campaign by Jeep, an Instagram-based game called Renegade Santa Rescue made it to the surface.

An advertising agency called GTC built the advert from the ground-up. The game came out in the form of highlights on EMEA Instagram channels of Jeep. The IG stories depicted the journey of a Jeep SUV. The vehicle traversed through different terrains whilst rescuing the gifts left behind by Santa Claus. From concrete city-roads to snowy mountainous tracks, the SUV overcame all obstacles to aid Santa’s journey.

We feel that this campaign invoked a sense of immersion that felt quite fresh. The presentation of a video-game-themed advert on social media was quite innovative.

Credits
Brand: Jeep
Campaign: Renegade Santa Rescue
Advertising Agency: GTC
Executive Creative Director: Cristino Battista, Christopher Jones
Creative Director: Antonio Di Battista
Art Director: Andrea Colombo
Copywriter: Beatrice Galli
Animation Artist & Motion Designer: Leonardo Jona
Social Media & Digital PR Director: Danielantonio Di Palma
Social Media Manager: Giuseppe Colaneri, Federica D’Andria
Community Manager: Laura Nava
Digital Client Director: Efrem Maggi
Senior Account Manager: Eleonora Guido, Carlotta Leva
Account Manager: Giorgia Coradazzi

Tags:
Digital Campaign, Italy, Automotive Campaign, Jeep, WPP, Jeep Renegade, Christmas Campaign, Christmas Ads, Santa Rescue, Digital Marketing, Topical Spot, Instagram, Social Media campaign, Innovation, Renegade Santa Rescue