SHARP – As Not Seen On TV campaign by Archer Troy in Cannes Lions 2018

Memorable scenes are recreated in a very tight perspective showing that when you watch content on a small screen, everything looks tighter than it should be. As Not Seen On TV by SHARP

Your smartphone is not a TV.

Your tablet is not a TV.

Your laptop is not a TV.

Credits:
Client: SHARP
Country: México
Campaign: As Not Seen On TV
Agency: Archer Troy
Creative VP: Mike Arciniega
General Creative Director: Abraham Quintana Garay / Carlos Fernández Oxté
Creative Director: Pedro Molina
Copywriter: Thalía Vázquez
Art Director: Roberto Guzmán
Account Director: Mariana Torrijos
Agency Producer: Javier Velázquez / Regina Rueda
Illustrator: Pedro Molina

This Ad Campaign is about:
Cannes Lions 2018, Creativity, SHARP, México, As Not Seen On TV, Archer Troy, Digital Campaign, Print Advertising