Sony Music presents ‘Through Your Eyes’ – The music video you can’t see

Through Your Eyes is a campaign launched by Sony Music in solidarity with the large number of people awaiting a corneal transplant in the hope of getting their vision back. Every year in Argentina, around 3000 people are registered on the waiting list for a corneal transplant. Due to a massive difference between the number of donors and the number of registries, it gets virtually impossible to restore everyone’s vision.
 

To highlight this important and sensitive issue, Sony Music decided to launch this campaign. You can only watch this specific video if you have your rear camera pointed towards someone else’s eyes. In this way, it conceptually means that the other person is donating their eyes to you. This campaign lets the public understand the real pain and suffering the visionless need to go through and how eagerly they await a donor. A donor will help them to see all the colours of this beautiful world.
 

Campaign Website: https://throughyoureyes.site

Credits
Campaign: Through Your Eyes
Advertising Agency: Wunderman Thompson, Argentina
Latam Chief Creative Officers: Dany Minaker, Patan Tarazaga
Creative Directors: Juan Ignacio Calvo, Matias Martty
Copywriter: Nicolas de Michele
Art Director: Francisco Cerutti
Designer: Federico Alfonso
Head of Production: Maite Orlievsky
Head of Social Media Strategy: Gabriela Gardini
Account Directors: Carolina Graziano, Sofi Amestoy
Technology Director: Mercedes Aizawa
Technical Lead: Javier Corra
Developer: Pablo Mendoza
Project Manager Lead: Barbara Laffue
Project Manager: Julian Leonetti
QA Team: J Laurito, P Lopez Reyes