Beerlao: What’s your PRIDE-ority?

Beerlao wants to re- brand image and create engagement among young Laos who are now switching to International beer brand, so Beerlao was launched the new 3 crafty beer range to encourage Laotians across the country, experienced their first time ELECTION both online and offline channel, which is really gaining super huge success in branding and sale revenue at the end of campaign.

Credits
Campaign: What’s your PRIDE-ority?
Advertising Agency: WORKKIT, Bangkok, Thailand
Marketing Agency: Meidea Full Service Agency, Vientian Lao
Social Media Agency: Digital Monkey, Vientian Lao
Creative Director: Adam Siriraka
Copywriter: Adam Siriaka, Watunyu Maliwan
Art Director: Norachai Dattongchai
Client Service Director: Koblap Narukatpichai
Project Manager: Supansa Srisongphol
Production House: Shoryuken Production
Film Director: Chatshai Prasertmak

Tags:
Creative campaign, Beer, Branding, Thailand, Alcoholic Drinks, Digital campaign