Burger King – Lockdown Whopper®: Anti-Craving Ads That Don’t Work

Burger King – Lockdown Whopper®

Salivating at the thought of a savoury meal is a pretty common experience. In a series of recent video campaigns, Burger King addressed this unique temptation.

The video ads showcased censored images of Burger King’s famous delicacies. With the intent to brace customers before restaurants reopen for delivery, the ads used a mix of typography and visuals. The former conveyed that censorship exists to help customers reduce their cravings. However, the visuals, as well as the tone of the ads, told a completely different story. Saatchi and Saatchi (the advertising brain behind the campaigns) seems to be well aware of this.

Nonetheless, the ads don’t come off as insincere given the current shape of the world. Instead, they bring in a much-needed wave of humour that disarms the sullenness in the atmosphere.

In light of the Coronavirus crisis, the casual tone of the ads may strike an unwanted chord with some customers. However, at the same time, the ads also exhibit an adroit display of humour. Simply put, they perfectly capture the brand’s personality.

Credits
Advertising Agency: Saatchi & Saatchi, Cape Town

Tags:
Coronavirus Crisis, COVID-19, Burger King Ads, Digital Campaign