Bye Bye Bicycle: The Spotify Parenthesis

Indie band Bye Bye Bicycle needed to advertise the release of their new comeback EP. But how do you do that on indie band budget? You rename all of your old music by adding parenthesis to the titles on Spotify! As the first band ever Bye Bye Bicycle updated their song titles to include information and teasers about their comeback. They are turning their old songs and albums into ads for their new ones!

Credits
Advertising Agency: Milk, Gothenburg, Sweden
Copywriter: Anders Malm
Art Director: Niklas Olovsson
Copywriter: Anders Holmström
Art Director: Andreas Bergendahl
Designer: Fanny Öhlund
Project Manager: Gabriella Moberg

This campaign is about:
Indie band, Music, Digital Campaign, Spotify parenthesis