Chumbak – A Little Quirk is All We Need, brand film is magnetically charming!

Around 2010, Chumbak started as a souvenir company and today it is a lifestyle brand featuring across 15 cities with a robust online presence. This is Chumbak’s first campaign titled, “A Little Quirk is All We Need,” and it conveys its solidarity with its customers who do things the quirky way and like to be unique and creative in whatever they do.

Chumbak stands for a splash of hues or a dash of quirk which enhances the appeal of your one’s home or wardrobe. The campaign shows stories of various women who seem ordinary on their first appearance, but their quirky side eventually oozes out exuding the brand’s philosophy of being and valuing everything extraordinary. As per our research, their TG represents youth who don’t want to be just another person in a progressively orthodox society. Everyone wants to bring their quirky side out and stand out in a way that the world would take notice. And by celebrating such small bursts of free-spiritedness in the film, Chumbak is already resonating well with viewers and customers alike.

Credits:
Agency: Ogilvy Bangalore
Brand: Chumbak
Campaign: A Little Quirk is All We Need
Creative Office & Vice Chairman, Ogilvy India: Sonal Dabral
Chief Creative Officers, Ogilvy South: Mahesh Gharat, Azazul Haque
Executive Vice President & Head of Advertising, Ogilvy South: Tithi Ghosh
Sr. Creative Director: Muki Sablania
Creative Director: Deepesh Rajani
Creative Controller (Copy): Mijula James
Creative Controller (Art): Prem Thyagarajan
Account Management: Sandra Patrao, Meghna Joseph
Planning Team: Easo John, Srishti Kataria
Agency Producer: Rajeib Baruah
Production House: Good Morning Films
Director: Afshan

Tags:
Chumbak, Ogilvy, A Little Quirk is All We Need, Creative film, Digital campaign, Outdoor campaign, Chumbak Home Decore, Chumbak stores, Brand Film