Coca-Cola Treecording | Your voice turned into Real Magic

Christmas is a pivotal moment of the year that embodies Coca-Cola’s core values, and the beauty of sharing joyful moments with loved ones.
Having just launched the Real Magic platform, Coca-Cola wanted to create an immersive digital experience for people to live the magic of a special Christmas, bringing them closer together – Coca-Cola Treecording

Idea
Magical festive greetings with a tool that turns the unique sound waves of voices into a virtual and sharable Christmas tree.
Using 3D design, augmented reality mapping and sound reactive programming The Treecording generates one-of-a-kind greetings, each unique as the voice that shaped it. When the tree is shared, recipients can let it grow and listen to the recording wherever they wish.

Impact
More than one million unique visits with a 143% share rate.
Launched across South America, The Treecording helped family and friends connect and share the magic of Christmas wherever they are, with personalised greetings.

Credits
Campaign: Coca-Cola Treecording
Advertising Agency: AKQA, Milan, Italy
Production Co: Happy Finish
Creative Director: Matteo Lazzarini
Creative Director: Massimiliano Degli Uberti
Senior Copywriter: Giorgio Schirripa
Senior Art Director: Pierpaolo Bivio
Copywriter: Lucas Arantes
Art Director: Vinny Couto
Head Of Strategy: Lorenzo Foffani
Strategist: Thaina Bergmann
Client Service Director: Paolo Mussi
Account Director: Angela Azzi
Operation Lead: Davide Sartor
Senior Content Marketing Manager: Carolina Cazzulani
Program Manager: Stefano Girardi
3D Artist: Fabio Taurisano

Tag: Soft Drink, Argentina, Non-Alcoholic Drinks, Digital Campaign, Christmas Ads, Christmas Advert, WebAR experience