Diwali Campaigns of 2018 – Lights, Hope, and Social Media Campaigns

Diwali is undoubtedly the largest festival in India. The celebrations surrounding the festival of light can be witnessed in every corner of the country, with Diya decorations becoming a part of every household. Deepawali symbolizes the auspiciousness of light in our world and celebrates Lord Rama’s return to Ayodhya after a long time span of 14 years. It marks the victory of light over darkness, which is reinforced by brightly decorated cities, and markets that come alive with joy. As our culture is understanding the importance of being eco-friendly, fireworks are losing their significance as one of the staples of Diwali. However, the festive cheer has only become louder. In today’s social media driven world, various brands have posted celebratory content filled with Diwali wishes. Some of the most influential names that have created Diwali Campaigns are SBI Life, SBI Mutual Funds, Panasonic Lumix, Bajaj Allianz General Insurance, Airtel India, Jet Airways, Starbucks, Big Bazaar, and Adani Group.

India looks its brightest every Diwali, and perhaps its happiest as well! The various social media campaigns put forward the same message in different creative ways.

SBI Life – #MainSeHum Real Life Real Stories