Easy – The Background Catalog

Lately, we realized that lots of things can be done in a video call. And, at the same time, we realized there are parts of our homes that we don’t want others to see. So, Easy, a home improvement store from Colombia, took advantage of those things that people don’t want to show about their homes, in order to show our products by creating the first products catalog (The Background Catalog) designed to be used as backgrounds for video calls.

Credits
Brand: Easy
Campaign: The Background Catalog
Advertising Agency: Don, Buenos Aires, Argentina
Chief Creative Officer: Gabriel Huici
Executive Creative Directors: Rafa Quijano, Daro Gonzalez
Creative Team: Felipe Alarcón, Federico Alonso
Editor: Angel Silva

This campaign is about:
Digital campaign, Argentina, Easy, Home improvement, Home Decor, Cencosud