Endangered Syndrome campaign by Canadian Down Syndrome Society

Endangered Syndrome: a digital campaign that, for the first time in history, a group of people applied to be on the endangered species list.

A rapid increase in pre-natal screening for Down syndrome, along with near universal termination rates, means the population is declining. To the extent that it’s predicted to be extinct in Iceland by 2091.

Considered a medical achievement by some, this quiet revolution is having a devastating impact on the community. Because as the population shrinks, so do the resources they desperately need. The Canadian Down Syndrome Society’s goal was to make this silent crisis impossible to ignore any longer.

Credits
Agency Network: FCB
Advertiser Brand: Canadian Down Syndrome Society
Entrant Company: FCB
Post Production Company: Saints Editorial
Production Company (additional): The Vanity
Music/Sound Company: Silent Joe
Public Relations Agency: Glossy
Chief Creative Officer: Jeff Hilts
Chief Creative Officer: Nancy Crimi-Lamanna
Group Creative Director: Andrew MacPhee
Sr. Art Director: Michael Morelli
Sr. Copywriter: Marty Hoefkes
Art Director: Cody Sabatine
Copywriter: Joseph Vernuccio
VP Managing Director: Tracy Little
Managing Director: Tim Welsh
Group Account Director: Ravi Singh
Account Supervisor: Olivia Selbie
Account Executive: Alex Kreinces
Agency Producer: Katherine Forester
Director of Project Management: Shandi Horovitch
Project Manager: Elizabeth Lane
Chief Strategy Officer: Shelley Brown
Planning Director: Eryn LeMesurier
Research: Paul Gareau
Researcher: Kantar Millward Brown
Public Relations: Shannon Stephaniuk
Director: Scott Drucker
Producer: Katherine Forester
Line Producer: Sarah Kravetz
Photographer: Scott Drucker
Photographer: Chet Tilokani
Camera Operator: Scott Drucker
Camera Operator: Chet Tilokani
Editor: Michael Ofori-Attah
Editor: Jason Grebski
Colourist: Andrew Exworth
Music Track Director: Jody Colero
Engineer: John Hurlbut
composer: Benjamin Pinkerton
Animator: Michael Medeiros
Costume Design: Nikola Milic
Costume Design: Lea Krpan

Tags:
Endangered Syndrome, Digital campaign, Canadian Down Syndrome Society, Awareness Campaign