French Red Cross: #PLSChallenge

The French Red Cross launched the #PLSChallenge campaign in September 2020, which aimed to raise awareness about the importance of first aid in saving lives. The campaign’s name is a reference to the French acronym for the “recovery position” (position latérale de sécurité or PLS), which is a simple first aid technique used to help an unconscious person breathe more easily.

The campaign challenged individuals to create a video of themselves demonstrating the PLS technique and sharing it on social media with the hashtag #PLSChallenge. The idea was to encourage as many people as possible to learn the technique and spread the word about the importance of first aid.

Several French celebrities and influencers participated in the campaign, including soccer players Kylian Mbappé and Antoine Griezmann, who helped to promote the challenge on their social media accounts. The campaign also received support from various media outlets, such as radio stations and television programs, which helped to increase its reach.

The #PLSChallenge campaign was a success, generating thousands of social media posts and reaching millions of people across France and beyond. The campaign not only helped to raise awareness about the importance of first aid but also encouraged people to take action and learn a potentially life-saving skill.

Overall, the French Red Cross #PLSChallenge campaign was a creative and effective way to promote first aid education and encourage people to take an active role in saving lives.

Credits
Advertising Agency: Kewl, Paris, France

Tags:
Digital Campaign, France, Public Interest, NGO, The French Red Cross, Kewl, #PLSChallenge