Greenpeace: Earth is Saying

It all starts with a question: What would planet earth say if it could speak to us? Greenpeace presents Earth is Saying.

That question is the one that we are trying to solve just when the information that surfs the networks is exposed to manipulation by private corporations and governments, and the truth loses more and more weight. Imagine for a second that Planet Earth reaches us and tells its truth about the damages of climate change that’s been jeopardizing its health. This is why we are convinced that the only one that could tell us with certainty how it feels, what is happening to it, and its suffering is the earth itself.

This initiative, supported by Greenpeace Colombia, seeks to give a voice – to planet earth. It attends and understands first-hand what the earth has to tell us. To make this a reality, climate monitors around the world that provide us with real-time information on forest fires, pollution, climate warming and CO2 levels, among other indicators, are synchronized with a platform based on Machine Learning that classifies and converts the information received into a Tweet. Each tweet is published automatically – without human intervention – and in real-time from the earth’s own Twitter account (@earthissaying) created to bring its voice to life while targeting the incumbent recipients that could and should do something to help, and we are all there to witness and amplify the call.

“After 4.543 billion years, the earth has its own voice. As its inhabitants, we must listen carefully, regardless of our country of origin, to take the necessary measures to care for it and preserve it before it’s too late. That’s the goal of this idea” Sebastián Benitez, General Creative Director of Grey Colombia

Join this initiative by following the Twitter account @earthissaying, listen to end echo what earth has to say.

Credits
Advertiser: Greenpeace
Agency: Grey
Campaign: Earth is Saying