HalaPlay TV ‘Bro Code’ digital campaign featuring the Pandya brothers
HalaPlay TV wanted to specifically promote their fantasy cricket platform with cricket season underway in addition to the huge winnings. With brand ambassadors Hardik Pandya and Krunal Pandya, the agency rolled out a campaign HalaPlay TV Bro Code that played on the importance of the ‘Bro Code’ and how this so-called sacred code can be broken when HalaPlay’s huge winnings are at stake.
With fun digital films and a high decibel media campaign on Facebook and Hotstar, the brand managed to kick off with a bang!
Brocode No.1
Brocode No.2
Brocode No.3
About HalaPlay:
Founded in 2017, HalaPlay was started by BITS Pilani alumni with the first product in the fantasy sports segment focused on casual and serious sports fans. The platform currently covers kabaddi leagues, football, and cricket, and is looking to venture into other sports.
Tags:
Facebook, Hotstar, Hardik Pandya, Krunal Pandya, media campaign, HalaPlay TV, L&K Saatchi and Saatchi, Publicis Groupe, integrated communications agency, strategic communication, creative solutions, social media & SEO, branded content, web technology, brand building, shopper activation, film production, live creativity, digital solutions, media planning, BITS Pilani, kabaddi league, football, cricket, fantasy cricket platform, Bro Code campaign, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns, digital campaign
