Helsingin Sanomat – The Climate Crisis Font
Climate change is a far-reaching and abstract phenomenon that as such, is challenging to understand. Because of its evolution, man tends to pay more attention to the threats we can see and experience. For this reason, Helsingin Sanomat created a font that helps to understand the critical state of the planet by describing the impact of climate change in a simple form. The Climate Crisis Font is a modifiable OpenType font that responds to National Snow and Ice Data Center Arctic data from 1979–2019 and IPCC forecasts until 2050. The font visualizes the already declining northern ice sheet and how it is predicted to disappear due to climate change.
About Font
The climate font is a convertible OpenType font. If your system supports variable fonts, you can steplessly select a cut between 1979 and 2050 to visualize the percentage ice situation for that year.
If your system does not support customizable fonts, there are also standard sections of the font that reflect the ice situation in 1979, 1990, 2000, 2010, 2020, 2030, 2040, and 2050.
The font supports the Latin Extended-A standard, so it works in almost all languages based on the Latin alphabet, from Spain to Northern Sámi.
The font is freely downloadable and intended for anyone who wants to visualize the effects of climate change. The font is perfect for media who wish to enhance their articles’ effectiveness about the climate through visual means. Helsingin Sanomat will use the font to pay special attention to articles related to the climate.
Credits
Advertising Agency: TBWA\ Helsinki, Finland
Campaign Website: https://kampanjat.hs.fi/climatefont/index.html
