Homework IKEA | A modern solution to a modern problem

In a utopian landscape, we wouldn’t need to preserve economic normalcy in the wake of a pandemic. However, the world we currently accommodate is far from utopian. Therefore, we must do our best to sustain businesses even in the middle of a global health crisis. Nonetheless, there’s still a lot to be thankful for. For instance, think of how technologically advanced we currently are. A recent campaign by IKEA titled Homework IKEA perfectly encapsulates this sentiment.

With employees working remotely, video calls have become a crucial part of everyday business. But, not all of us have access to office space inside our homes. So, at times, it undeniably becomes awkward to host meetings in an untidy living room. However, there’s a quick workaround that you can use to counter this predicament. Simply visit ikea.com/homework and download a virtual IKEA home you like. Thereafter, use it as a virtual background during video calls.

The accompanying digital campaign for the same fleshes out the concept in greater detail. Created by Ogilvy, it uses a modern art style to drive the point home. All in all, we feel that the corporate world will react positively to IKEA’s latest effort. After all, who doesn’t like doing business with some fancy IKEA furniture in the backdrop?

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