Combiphar & grey group indonesia start a nationwide Keep Walking Indonesia campaign to move Indonesia up the rank. #IndonesiaSehat
When our athletes fights to move Indonesia’s rank up, we could do our bit to help them with the sport that we do everyday, walking.
Let’s join #JalanTerusIndonesia movement and record your steps.
Indonesians are reluctant to walk, so claimed the 2017 Survey on Activity Inequality by Stanford University. The archipelago ranked last when it came to steps taken per day among 46 participating countries giving it the undesired tag of the laziest nation. Combiphar with its mission of “Championing a healthy tomorrow” wants to help Indonesia shed the tag. The pharma giant partnered with GREY Indonesia and created #JalanTerusIndonesia (Keep Walking Indonesia); a movement to encourage Indonesians to walk more.
Indonesia is hosting the Asian games this August and the fervor around the event is palpable. Leveraging the event, #JalanTerusIndonesia encourages Indonesians to fight to bring up their rank simply by walking more, just as their athletes fight for the countries honor and glory in the games. The campaign has invited Indonesians to participate in the campaign by downloading an application called MoCehat which will count and record the number of steps each person joining the movement is taking.
Working with the INASGOC (Indonesia Asian Games 2018 Organizing Committee), this campaign kicked-off early August with an event consisting of government officials, athletes, Olympians, celebrities, and influencers. Everyone present at the event pledged to join the movement and challenge their friends & family to do their bit for Indonesia.
“Championing a healthier tomorrow is our north star and we see #JalanTerusIndonesia as a step in the right direction for a healthier Indonesia” said Junita Kartikasari, VP Consumer and Customer Engagement PT. Combiphar.
“Not every day does an agency get a brief to help inspire and uplift an entire nation, we are excited to partner and bring this bold vision to life” added Subbaraju Alluri, CEO GREY Indonesia & Thailand.
Keep Walking Indonesia
Indonesia, a nation at the very bottom of the world’s walker rank
Together, it’s time to lift the nation’s dignity
If our hearts collectively beat for Indonesia
Why should they walk alone to lift Indonesia’s pride
Isn’t our blood equally red?
And our bones equally white?
When all of our athletes fight hard in the field
Come on, we too can fight for this country
While our athletes are competing in their respective sports
We too can lift Indonesia
Through a sport we are already doing
Add more steps
Prove that we are not The Bottom Rank Nation
When all of our athletes fight hard for the Archipelago
We too can carry Indonesia
To walk further and lift Indonesia’s rank
Add 500 more steps everyday
The Team Credits (Keep Walking Indonesia)
Advertising Agency: GREY Indonesia
Client Brand Team: Junita Kartikasari, Afra Amalia, Devy Maulina, Erik Darmawan
Executive Creative Director: Nugroho Nurarifin
CEO: Subbaraju Alluri
Creative Team: Finy Tjong, Juenre Sitanggang, Yohanes Devan Rudinatha, Maria Priscilla
Digital Team: Okky Octavianus Daud, Linda Shafura
Technology Team: Delano Hernaz, Gunawan
Planning Manager: Ilmalana
Business Director: Sawitri Hertoto
Senior Account Manager: Donny Narendra
Director: Luthfi (Upie Guava)
Director of Photography: Wira
Executive Producer: Dayeng
Producer: Tessa Antonis