BBVA Bancomer: League of Fanatics

Violence in Mexican soccer has become an enormous social problem. BBVA Bancomer is launching League of Fanatics. We will unite with Twitter to measure the mood of users during each game to show all the eagerness for football into support for his or her team rather than hate against their opponents.

Awards Won:
– Gold winner in AMAPRO 2018
– Shortlist in mobile CÍRCULO CREATIVO 2019
– Shortlist in digital, social and technological CÍRCULO CREATIVO 2019

Credits
Brand: BBVA Bancomer
School: Miami Ad School, Mexico City, Mexico
Campaign: League of Fanatics
Art Director: Catarina Barcala Art Director: Xavi Ocaña
Art Director: Hanna Choi

Tags:
Soccer Ads, Digital Campaign, Social Media Campaign, Digital, Finance