McDonald’s: Welcome to McClassroom

McDonald’s in the Philippines has thrown its considerable weight behind child education in the country with a lovely idea that saw the opening up of their closed party restaurant areas to teachers. The Philippines is in one of the world’s longest lockdowns. The school year opened this October to the harsh reality of distance learning. With inadequate internet coverage in the country and cramped conditions at home, teachers are struggling to make this work. Meantime, quarantine protocols prohibit public gatherings and restrict dine-in services. So McDonald’s party rooms remain empty. McDonald’s and Leo Burnett Group Manila transformed them into McClassroom. The party rooms became quiet, sanitized spaces for teachers to conduct virtual classes or develop teaching modules. Over 220 McClassrooms were opened all over the country to serve hundreds of teachers. This aptly coincided with National Teachers’ Month. Each teacher who registers with participating stores can reserve a timeslot and spend up to four hours in a McClassroom. Morning and afternoon timeslots can accommodate two persons each, with teachers getting free McCafé coffee, virtual backgrounds for video calls, and use of WiFi.

Credits
Advertising Agency: Leo Burnett, Manila, Philippines

This campaign is about:
Innovation, Technology, Education, Marketing, Digital Campaign, McClassroom