McDonald’s ‘Snaplications’ – New mode of job applications for millennial
The new mode of job applications for millennial by McDonald’s in Australia
McDonald’s joined hands with Snapchat in its most innovative application process to attract job applicants in the age group of 16-25 which is also the section that most uses Snapchat. #Snaplications aims to attract 250,000 millennial to be a part of their fast food chain in Australia, making the application process innovative and engaging.
Seeking to attract cheerful and positive millennial for their fast food joint, McDonald’s innovation has definitely drawn a lot of attention to them. They received a staggering 2849 Snaplications on the first day alone.
Through the 10-second Snapchat video, they aim to find the right candidate for the job, and all that the candidates need to do is tell them why they want to join McDonald’s – Australia’s fastest growing fast food chain.
This creative measure will doubtless go a long way in hiring many more young talents in Australia.
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