If there’s one thing Donald Trump is always in the middle of, it is controversy. On June 1, 2017, the President-elect of the United States, Donald Trump, withdrew from the Paris Climate Change agreement. His decision didn’t sit well with the general population of the US as well as diplomats all over the globe. In his very own words, Trump said, “I’m not a believer in man-made climate change.” However, it is fair to say that almost 97% of climate scientists on Earth tend to disagree with him. A campaign named Project Trumpmore (website) is a stellar example of what people think about Trump’s beliefs on global warming.
As detailed in the promo produced by SEK, Helsinki, the team linked with Project Trumpmore aims to sculpt Trump’s face on an arctic glacier. If Trump’s face melts in a thousand years or so, that would serve as enough proof for the existence of global warming.
Let’s build the biggest ice monument ever to test if climate change is real. #ProjectTrumpmore
We feel that the satirical promo associated with the campaign matches Trump’s narrative in a subtle yet stirring manner. The campaign itself is the kind of response warranted after Trump’s withdrawal from the Paris Climate Change accord.
Campaign: Project Trumpmore
Advertising Agency: SEK, Finland