What started as Blue Ribbon Sports is now a multinational corporation called Nike. In the brand’s 54-year long run, the Swoosh logo has been a part of many moments of athletic greatness. Nike’s slogan, ‘Just do it!’, came into being in 1988. Ever since that, it has been one of the brand’s core principles. In a bid to celebrate the tagline’s 30-year anniversary, Nike released a campaign starring various personnel from the world of sports. The title of the campaign is Nike Dream Crazy featuring Colin Kaepernick.
The ad aired on 5 September 2018 and involved Colin Kaepernick at its forefront. The internet responded to Colin’s association with the campaign in a divided fashion due to the athlete’s recent stand on racism in the USA. Many people didn’t like the fact that someone who refused to stand up for America’s national anthem was chosen as the face of the Dream Crazy campaign.
However, the controversy surrounding the motivational film does not take away its excellence. The Dream Crazy concept was brought to life by Wieden + Kennedy. It focused on the central message of believing in your dreams no matter how crazy they seem to be. The film urges dreamers not to attach limits to their efforts, and to go all the way in the pursuit of their aspirations.
We feel that the campaign needs to accredited for its core message. Regardless of where one stands as far as Kaepernick’s involvement is concerned, it can’t be denied that Nike has yet again created a top-notch motivational promo.
Don’t ask if your dreams are crazy. Ask if they’re crazy enough. #JustDoIt
It’s only a crazy dream until you do it. #justdoit | Serena Williams
Campaign: Nike Dream Crazy