On 12th October, Mumbaikars experienced a one-of-its-kind power failure (Mumbai Power Cut). In fact, the electricity crisis even spread to Thane and Pune. Though the longevity of the cut varied in different areas, everyday life across the board came to a standstill. Many people made light of the event. But, various others saw it as a major inconvenience. However, everyone in Mumbai and nearby areas felt the magnitude of the matter.
Meanwhile, various brands also expressed their take on the blackout in various ways. In no time, social media posts surrounding Mumbai’s power outage flooded the internet. Well, the credit for that goes to the creative firepower of brand teams in other cities. Here are some of the campaigns that tickled our fancy:-
McDonald’s
Burger King
BookMyShow
Ixigo
Faasos
Youtube
Who turned on the dark mode in Mumbai⚡️
— YouTube India (@YouTubeIndia) October 12, 2020
Durex
Manforce
Society Tea
Under 25 dictionary
Tinder
The only reason my crush hasn't texted back is the power cut right?
— Tinder India (@Tinder_India) October 12, 2020
Netflix
Did Isaac delete Mumbai's electricity?
— Netflix India (@NetflixIndia) October 12, 2020
Urban Company
Ingeniouscope
This campaign is about:
Mumbai Power Cut, Social media creative, Funny Ads, Food, Electricity, Mumbai, Digital Campaign