Pedigree Season of Good Dog | What dogs think of the Christmas season?

Most of the campaigns circled around the Christmas season advocate its importance for human beings all across the globe. But, not a lot of holiday-themed advertisements take the perception of dogs into account. Well, in a fitting display of creativity, Pedigree has dedicated its entire Christmas campaign to the holidays’ significance for dogs. The short film titled Pedigree Season of Good Dog takes viewers through a dog’s unique viewpoint on the Christmas season.

In the short film designed by Colenso BBDO, a humorous account on the holidays is presented by the Good Dog. The narrative begins many dinnertimes ago, with the arrival of Good Dog to a human family’s home on one Christmas night. The story spans across several holidays until the arrival of another dog dubbed as Awww. The comedic tale ends with the conclusion that the holiday season is not exclusive to a good dog, but a time of celebration for all good dogs.

We feel that this campaign makes judicious use of humour, and carries the brand’s core identity in a likeable fashion. It is definitely bound to be a holiday-themed campaign that will stand out in this season.

Credits-
Client: Pedigree
Campaign: Season of Good Dog
Advertising Agency: Colenso BBDO, New Zealand
Category: Household, garden & pets
Chief Creative Officer, BBDO Worldwide: David Lubars
Creative Chairman: Nick Worthington
Chief Creative Officer: Levi Slavin
Executive Creative Director: Daniel Wright
Creative Group Head: Beth O’Brien
Creative Group Head: Thomas Darlow
Group Business Director: Ahmad Salim
Business Director: Nico Ainsworth
Account Manager: Arameh Bozorgi
Account Executive: James Baker
Senior TV Producer: Natasha Gill
Integrated Producer: Ashlee Harris
Head of Integrated Production: Scott Chapman
Senior Planner: Philip De Meulemeester
ECD – Pedigree Global: Gianfranco Arena
ECD – Pedigree Global: Peter Kain
Senior Account Director – Pedigree Global: Sally Nathans
Agency Producer: Natasha Gill
DOP: Jeremy Rouse
Production Company: Finch
Production Company Executive Producer: Rob Galluzzo
Production Company Producer: Claire Thompson
Director: Christopher Riggert
Sound: Liquid Studio
Sound Design: Craig Matuschka
Music Composition: Peter van der Fluit
Music / Sound Producer: Tamara O’Neill
Post Production: Blackbird
Online Editor: Nicholas Ponzoni
Editor: Stuart Reeves, Bernard Garry / The Editors