Samsonite India’s #KeralaIsOpen is a clarion call to revive Kerala’s tourism

Kerala, the God’s own country had been through a sombre phase owing to the devastating monsoon floods the country faced. It left its economy on a dwindling path. Samsonite, through its endearing #KeralaIsOpen campaign, wants to revive Kerala tourism, economy and bring a smile on the faces of its drivers, hotel owners, chefs, and artists who are incomplete without their dearest customers. We think it is a beautiful way to announce the opening of the heavenly gates of the God’s own country. It pierces your heart and tickles the dormant memory deep inside you of how you have always wanted to visit and experience Kerala’s golden palm-lined beaches, bright green backwaters, stimulating tea plantations and potent art forms.

We think Samsonite’s #KeralaIsOpen is doing a wonderful job to remind people of the immense beauty and nature’s bounty Kerala still holds. It is a beautiful attempt to revive a country’s tourism.

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