SBI Life Insurance launches ‘Main Se Hum’ a digital video campaign this Navratri

WATConsult and SBI Life Insurance have launched a new digital video commercial (Main Se Hum) to mark the occasion of Navratri, a festival full joy and togetherness. The video showcases the journey of Pabiben Rabari, a handicraft businesswoman and artist from a small town of Kutch. The commercial highlights her real-life struggle of gathering like-minded women from in and around her village and encouraging them on starting a business, ensuring a new lease of life and self-sufficiency among them.

Credits:
Brand: SBI Life Insurance
Artist: Pabiben Rabari
Artist website: http://www.pabiben.com/
Agency: WATConsult
Campaign: Main Se Hum
Hashtag: #MainSeHum
Director: Rushil Byala
Assistant Director: Shara Ahmed
Script: Vedansh Shrivastava & Rushil Byala
Executive Producer: Aayush Dua
Production Manager: Ayub
D.O.P: Amogh Deshpande
Chief AC: Dinesh Acharya
2nd OP: Siddharth Sathyajit
Gaffer: Shantanu
Art Director: Nikita Verma
Costume: Meher Ahmed
Assistant 1: Vishwa Hemani
Assistant 2: Neha K Sharma
Makeup: Billy Manik and team
Sound Recordist: Mangesh
Offline Editor: Divyashree Samantaray
Colorist: Sebastian

This Navratri campaign is about:
SBI Life Insurance, WATConsult, Digital Commercial, Handicraft, Inspiring Campaign, Digital campaign, Advertising campaign, Embroidery, Hari Jari, Pabi Bag