Snapchat: Team Up, Mask Up campaign by The City of Chicago
August 25, 2020
To encourage Chicago residents to wear masks when in public, Ogilvy Chicago and the City of Chicago today launched a first-of-its-kind Snapchat augmented reality lens that deploys a new technology that only allows users to unlock the lens when they put on a mask. The social media platform is popular amongst Millennials and Gen Zers, a demographic that has seen a recent rise in COVID-19 cases in Chicago, and therefore the City believes is key to combatting the spread of the virus in the City.
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Advertising Agency: Ogilvy, Chicago, United States of America
Tags:
Augmented Reality, AR, Technology, Social media, innovation, Digital Campaign, Coronavirus, Snapchat
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