Snapchat: Team Up, Mask Up campaign by The City of Chicago

To encourage Chicago residents to wear masks when in public, Ogilvy Chicago and the City of Chicago today launched a first-of-its-kind Snapchat augmented reality lens that deploys a new technology that only allows users to unlock the lens when they put on a mask. The social media platform is popular amongst Millennials and Gen Zers, a demographic that has seen a recent rise in COVID-19 cases in Chicago, and therefore the City believes is key to combatting the spread of the virus in the City.

Credits
Advertising Agency: Ogilvy, Chicago, United States of America

Tags:
Augmented Reality, AR, Technology, Social media, innovation, Digital Campaign, Coronavirus, Snapchat