Social Media Vs Print Advertising: What Is Better for Your Business?
Social media has quickly taken over the world by storm. With many benefits, businesses have begun to use it as one of their main marketing techniques. But is it better than print advertising? And should you use it for your business? Well, in this article, we’ll help you find that out. We are going to discuss social media vs. print advertising.
Social media: It’s easier to analyze your results
One of the best advantages of social media is its ability to analyze results quickly and easily. When you think about it, how are you going to measure how many of your printed articles were read and seen? With digital technology, everything can be put together for you, showing you how many people saw your posts, commented, and shared them. This makes it easier to plan your future advertisements and see what is working.
Print: You can advertise to a broader target market
Research has shown that most of social media users are under the age of 30, so that limits you down to a very small age bracket. One of the advantages of print is that it can reach a much broader group of people, as almost everyone can read a magazine or billboard.
Social media: It establishes trust between you and your customers
Customers are more likely to purchase a product if they have seen someone else use it that they trust and respect. Like these ones from Collabstr, influencers can be hired to promote a product and show how it is used. Unlike print, social media can also share videos, giving it a much higher advantage. The quicker you build trust, the more recognizable your business will become.
Print: You can come up with more creative advertisements
One of the best things about print advertisements is that you can really get creative with different designs. There is a specific limit to what you can do online, and often things get lost in an individual’s feed never to be seen again. With unique print advertisements, you can create something memorable that people will talk about for years to come.
Social media: It can be more affordable
When you calculate all the cost of print advertisements and compare it to what you pay on accounts, there is certainly a vast difference. Since no actual materials are being used, it’s much more affordable and perfect for small businesses. It also allows you to budget yourself better, as you can spend a set amount each week.
Print: It’s easier to read
Compared to social media, print is a lot easier to read, especially if you are advertising multiple products at once. For example, it’s much easier to flick through a catalog then to keep scrolling on a phone for hours on end. You can also fit many more words onto a page, compared to a small social media ad.
Final thoughts:
When comparing both of these marketing methods together, it’s easy to see that they both have advantages and disadvantages. Combining them both together would obviously be best for any business, but if you are looking to choose between the two, then you should think back to your target audience.
