5 Brilliant B2B Advertising Campaigns to get inspired!
When B2B began to take roots in the 1990s, the key challenge marketers had to face was that of making potential consumers understand as to how their skills as B2B advertisers would help them. The idea about B2B Advertising Campaigns or B2B digital marketing campaigns being a unique and a successful way of marketing had been simply dismissed during those times.
However, in the last few years, B2B advertising has remarkably proved its worth as a constructive marketing practice that gives results when rightly done. B2B advertising is all about establishing and sustaining meaningful relationships. Now, you can argue that this is true for B2C advertising but B2B advertising is linked to a different kind of relationship. B2C purchases are often triggered by discount offers or impulses. This is not the case with a B2B purchase. It is seldom a result of impulse behaviours or discount offers. In B2B purchase, the relationship takes time to grow before there is any transaction.
For instance, a firm that has been purchasing daily refreshments from a particular vendor is more likely to buy from that vendor every month, unless there is a hiccup in the relation. Low quality, high price and delay in deliveries can deteriorate the relationship causing the business to find a new vendor. For business transactions that happen more occasionally like upgrading software every 2-4 years then the software provider needs to remind the business of its unique value. It can do so by using creative advertising tactics such as newsletters, emails, webinars, special birthday reminders, social media ads, events or by periodic follow-up calls that can form a part of its B2B advertising strategy. This helps to build long-term meaningful relationships for fruitful associations and business. Now, let’s have a look at some examples so that you can make your B2B advertising campaign more effective.
Deloitte Leads with Purpose
At Deloitte, we believe business has a responsibility to make society better.
Upwork – Hey World Ad Campaign – Hey NASA
MailChimp – Did You Mean
Website
GE – The Message Podcast
The Message is a science fiction podcast co-produced by Panoply and GE Podcast Theater following the weekly reports and interviews from Nicky Tomalin, who is covering the decoding of a message from outer space received 70 years ago.
HP – The Wolf True Alpha
Campaign
Christian Slater, Jonathan Banks and Betty Adewole star in this epic, global hunt about the dangers of cyber threats from HP Studios and director Lance Acord.
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