Swiggy urges us to add one hour more to our days to do more of what we love!
Swiggy partnered with Dentsu Webchutney to remind us how it is more than just a delivery entity. Swiggy wants to make us realise how they can help us add One Hour More to our daily lives so that each one of you can find the time to do what you want (some of Y’all may have been since biting your nails upon a missed date, missed dance or swimming classes and so on for the lack of time).
The campaign is anchored around two key assets. A film that shows a jumpy little pup who is making the most of his human’s one hour in the kitchen, with a slightly disastrous but comical consequence. The second, an unique microsite www.onehourmore.in where he gives you tons of fun suggestions on how to use that additional hour. When you find a good tip from Coco, the website even allows you to add it to your calendar instantly, so you actually get around to doing it.
‘With the One Hour More films and microsite, we took a creative spin on the cliché of ‘a dog’s life’, to show that, if you really get down to it, there are ways to take an hour out in the day to do the things you love.’, said Ninad Gawhankar, Associate Creative Director at Dentsu Webchutney, Bangalore.
In the campaign, which we think will be willingly carried forward by Swiggy, Coco (on behalf of all pets) shows us that how angry it can get when ignored and how much it wants your attention and how much it loves you. Awwww. Swiggy is here to give you that #OneHourMore to spend time with Coco or your wife or your boyfriend or your favourite book while leaving the task of filling your tummy with delicious food on them.
We think that it’s obvious that most of us are short on time thanks to the fast-paced working lives (even at home) that we live. In this scenario, if someone can lend a hand to do the dishes without having us do the dishes (you know what I mean, pun intended there, well because we have more time now), he or she is welcome. In this case, it’s Swiggy. Do let us know in the comments as to what would you love to do with that #OneHourMore?
Credits-
Client: Swiggy
Campaign: One Hour More
Client team: Ashish Lingamneni, Lohith Ramachandra, Vaishali Sain
Creative agency: Dentsu Webchutney
Production: Dentsu Webchutney in association with Catnip Productions
Dentsu Webchutney Business: GD Prasad, Keerthi Kumar, Phani Kumar
Creative: Ninad Gawhankar, Angad Dutta, Pragya Sarin, Alisha Pereira
Production: Meharunnisa Sahib (Dentsu Webchutney)
Tags:
One Hour More, Swiggy Ads, Dentsu, Webchutney, Digital campaign, Digital Agency, Food
