Swiggy – What’s in a name | A humanitarian take at food-delivery associates

Swiggy is an online business prevalent in India that functions by allowing people to order food over the internet. The brand’s rise to fame is mostly predicated to the wide usage of its mobile application, but customers also have the ability to use the service via a web browser on their computers. The brand’s recent campaign emphasizes the need to have a dignified response towards the individuals that deliver food on the business’s behalf. The campaign named #WhatsInaName makes a simple argument; it asks the customers to call the delivery representatives by their names instead of using the moniker, Swiggy.

The short film encapsulating the idea takes the viewers through the satirical story of a little boy born with the name, Swiggy. The film showcases instances of embarrassment that the boy faces owing to his peculiar name. In the final act, the video presents the message that referring to Swiggy’s food-delivery representatives by their actual names will lead to a more humanitarian utilization of the service.

Swiggy – #WhatsInAName

We feel that the thought-process behind Swiggy’s latest campaign is built on a compassionate foundation, but it would be interesting how its impact pans out.

Credits:-
Brand: Swiggy
Campaign: #WhatsInAName
VP Marketing: Srivats TS
AVP Marketing: Ashish L
Creative Director: Shikha Gupta
Director- Supply Marketing: Arpit Agarwal
Sr. Marketing Manager: Swarnendu Mandal
Production House: Flying Saucer
Director: Pushpendra Misra
Production Designer: Sonali Bhatia
Producer: Divyaa Iyer
Director of Photography: Siddharth Diwan
Music: George Joseph, Amar Mangrulkar
Casting Director: Shikha Pradeep & In-house team

Tags:
Swiggy, #WhatsInAName, Swiggy What’s in a name, Flying Saucer, Swiggy latest Campaign, Swiggy Latest ad, Swiggy commercial, Digital campaign, Advertising campaign