Thai Airways: Stay Home Miles Exchange

During COVID-19, Thai Airways launched Stay Home Miles Exchange campaign which gives people miles for not going anywhere.

Thai Airways is handing out up to 3 million free miles to its members in its latest ad campaign. But there’s a caveat – they have to stay at home.

The campaign, created by Wunderman Thompson, encourages the airline’s members to stay at home during the coronavirus pandemic (COVID-19). At the same time, the airline hopes members will use the downtime to plan for their travel beyond COVID-19.

Members with an active Thai Airways frequent flyer membership (Royal Orchid Plus) need to download the Stay Home Miles Exchange app on their device to participate in the promotion. The app uses geolocation technology to determine if the user stays home.

Credits
Agency: Wunderman Thompson