Burger King: T.R.A.S.H. The Competition | A home-run for Burger King as well as the Environment

Nature has been beyond gracious to mankind. However, we’ve undoubtedly failed to return the favor. Instead, we’ve taken our biggest asset (the environment) and risked its very survival. However, if we are to make amends, certain changes need to happen. Terms like sustainability and eco-friendliness need to become music to our ears. Well, we’re glad that Burger King got the memo and took action. Under the Umbrella of an experiential advertising campaign called T.R.A.S.H. The Competition, Burger King announced that it is discontinuing paper coupons for good.

To kickstart the venture, Burger King sent out its last-ever paper coupon using snail mail. Therein, it advertised the launch of T.R.A.S.H (Tangible Redemption Automated Shredding Hardware). As stated in the advertisement, T.R.A.S.H allows customers to recycle paper coupons from other fast-food chains in exchange for digital coupons. Furthermore, Burger King even laid out plans to create boxes for its own food offerings using the recycled coupons of its competitors.

All in all, T.R.A.S.H. The Competition is a wholesome campaign that hits multiple birds with a single stone. No wonder it has already won the Young Ones Award from the One Club for Creativity.

Tags:
Experiential Advertising Campaign, digital coupons, Burger King, The One Club For Creativity, Young Ones Award, T.R.A.S.H. The Competition