Trip in the dark – Discover Russia in a new way

The modern society is drowning in visual stimuli of all sorts. At the same time, there are people who have no ability to perceive the world visually. They have lost their sight or were born without it.
They are the ones to gift us new knowledge, experience and emotions.

To combat this, the entrepreneur Vladimir Vaskevich has created a unique project called “Trip in the dark”. Vladimir is a city tour guide, but his tours are somewhat out of the ordinary as he is visually impaired.

A website created for the project by creative agency Voskhod lets us dive into Vladimir’s world woven from sounds, touches, tastes and trust. Through a merging of art and technology, the user’s past experience fades away and new one starts to form.

The user encounters new ways of interaction with the online environment: through voice commands, audio marks and 3D orientation. The more we explore the website, the more intense the darkness around us becomes.

*The list of technologies used for the website development includes Cinema 4D, canvas, sound mapping, Google Voice-To-Speech service API, THREE.js, vue.js, svg-animation, Google maps API, browsers resources (motion orientation and voice recording).

Experience the interactive site

Credits
Creative Agency: Voskhod
Creative director: Andrey Gubaydullin
Creative digital director: Dmitry Maslakov
Digital art director: Anna Maslyakova
Tech lead: Vasily Tsykin
Digital designer: Liliya Zagidullina
Music: Slava R
Sound design & mastering: Mikhail Kokorin & Anna Maslyakova
Photographer & cameraman: Alexey Udartsev

This campaign is about:
Trip in the dark, Technology, Innovation, Website, Travel, Innovative Website, Digital campaign