The Cookie Factory by UNESCO alerts the public of the problem of digital privacy
Protect your data with the Cookie Factory: the first Google Chrome extension giving you a new identity by changing your cookies.
Following two years of consultation and intensive international negotiations, the 193 Member States of UNESCO have agreed to adopt a normative framework on the ethics of artificial intelligence, combining impact-oriented actions and universal principles. Among the issues covered by these actions and principles, probably one of the most urgent is the right to privacy.
Privacy is a human right. And even Artificial Intelligence must respect it. To launch our AI ethics recommendation, UNESCO is proud to introduce you to The Cookie Factory. No more tracking nor targeting, the Cookie Factory will shape a brand-new online identity for you. Choose who you want to be among 40 profiles; our AI will navigate the web to collect the finest cookies. When it’s ready, you can browse as usual…except everything has changed. Bookmarks, browser history, recommendations…even the ads trackers will think you are someone else. And you can watch your browser watching you.
Credits
Advertising Agency: DDB PARIS, Paris, France
Client: UNESCO
Campaign: Cookie Factory
Category: Digital Campaign
Tags: Experiential, France, Public Interest, Data Privacy
