videogame.cafe presents “Eternal Pride” to celebrate LGBTQIA+ pride

To celebrate LGBTQIA+ pride, the videogame.cafe speciality coffee label created and minted the first non-fungible token “Eternal Pride” exclusively intended to honour the cause. The NFT is a digital collectable, a special type of cryptographic token in the blockchain that represents something unique, exclusive and valuable. People can bid to help: On 06.28.2021, the amount raised will be donated via blockchain, in a transparent and traceable way, to a worldwide organization fighting for LGBTQIA rights. And the happy new NFT owner will receive his unique token in an Ethereum digital wallet.

Credits
Campaign: Eternal Pride
Advertising Agency: non.fungible.agency
Creative Director: André Pupo
Creative Technologist: André Pupo
Copywriter: Mari Queiroz
Copywriter: André Pupo
Art Director: André Pupo
Art Director: Mari Queiroz
Blockchain Strategist: André Pupo
Trend Forecaster: Mari Queiroz
Creative Planner: Mari Queiroz, André Pupo
Extra Video Footage: Videezy.com

Tags:
LGBT, LGBT Pride, Digital Campaign