Bluebella | World’s Biggest Online Fashion Show | A one-of-its kind spectacle for a pandemic-struck world

Bluebella, the British lingerie company, recently released a unique digital campaign. More precisely, the brand hosted an online fashion show for a world under lockdown. To make it happen, Bluebella lingerie used the power of video conferencing. Dozens of women in lingerie participated in the event. They walked a #VirtualRunway and portrayed many emotions ranging from joy to resilience.

However, Bluebella is not the only name here that deserves due credit. Meaningly, an advertising agency named My Perfect Cousin acted as the creative force behind the campaign.

All in all, Bluebella organised the world’s biggest online fashion show and we’re all better for it. Moreover, the campaign felt like an expression of solidarity by the fashion industry. Thus, we feel that it is more than a meagre publicity stunt.