Tally Celebrates International MSME Day 2021 – Heroes Hamesha

Tally Solutions, a leading software products company delivering business management solutions for Small and Medium Businesses (SMBs) for over three decades, launched a digital campaign, ‘Heroes Hamesha’, on the occasion of International MSME day. This campaign has been launched to acknowledge and honor more than 63M MSMEs across India for their relentless efforts as they grapple with sustaining business amidst the ongoing pandemic.

The film showcases the passion of business owners, who continue to support every household, business, and service while grappling with their uncertainties. The stories are inspired by real-life heroes the company has come across over the past several months. The entrepreneurs who have innovated their business practice, ideated new ways of working, went beyond the call of duty to support the society and ensured to spread their positivity and never-say-die attitude along the way.
Talking about the newly launched campaign Jayati Singh, Global Head of Marketing at Tally Solutions, said, “We have been assisting and getting inspired by MSMEs for over three decades. However, over the last 15 months, we came across several entrepreneurs who have evolved and adapted to the current circumstances, gone out of their way to support their customers, neighbours and society. These are the people who have stood tall in the face of an adversity and lead the way. Through this campaign, we aim to honour and celebrate their sustained efforts, their achievements, the diversity of their contribution and most importantly thank them for being the ray of hope in these times of despair.”

Heroes Hamesha garnered positive traction across all social media assets of Tally Solutions. The film is the extension of the multiple initiatives the company is taking to celebrate International MSME Day and honor the MSMEs across various categories.

The campaign has been ideated and executed by DDB Mudra South, the integrated creative solutions agency. Tally wanted to recognize these heroes’ efforts and undying spirit as a brand that has always supported small and medium businesses. “The Pandemic has strengthened our belief in humanity, way more than before. We’re seeing heroes around us, going out of their way to help each other. Who, through their little gestures and acts of kindness, keep the nation and society running. And that’s what makes them our heroes, always”, said Saritha Rajagopal, Creative Director.

Credits
Campaign: Heroes Hamesha
Client: Tally
Agency: DDB Mudra South
Regional Creative Head: Vishnu Srivatsav
Senior Creative Director: Jaffer Vemmully
Creative Director: Saritha Rajagopal
Sr. Copywriter: Paavni Wadhawan
President and Managing Partner – DDB Mudra South: Ranji Cherian
Account Management: Navin DS, Lavin Mullackal, Pavithra Paul
Planning: Phalgun Polam
Production company: Eyelevel Cinemas
Director: Bibartan Ghosh
Executive Producer: Srushti Jain
Producer: Sumantra Talukdar
DOP: Abhimanyu Sengupta
Music: Anand Bajpai
Associate Director: Diptanshu Chakravarty
Creative Producer: Sreya Bose
Directors Assistant: Dipannita Das Sharma