Unstereotype Alliance: The Problem is not seeing the Problem

The Unstereotype Alliance launches a call to action to the advertising industry sending a clear message about the perils of stereotyping. Built around the notion that “the problem is not seeing the problem” the film calls on the industry to take a deeper look to recognize the problem of stereotypes, as a first step to eliminating them. The short film is produced by IPG and MullenLowe.

UN Women Executive Director and Convener of the Unstereotype Alliance, Phumzile Mlambo-Ngcuka, said, “We know that where there is inequality, discrimination and exclusion follow. Confronting the negative stereotypes in our societies is a vital step to fighting inequalities. The Unstereotype Alliance is unique in its ability to convene diverse companies for a joint cause: using the power of advertising to affect positive cultural change and improve the lives of women and girls around the world.”

Additionally, the group released a power short film, “The Problem is not Seeing the Problem,” that calls on the industry to act immediately to eliminate stereotypes from their ads.

Credits
Agency: MullenLowe London, IPG
Jose Miguel Sokoloff | CCO
Alex Okada | Global Creative Director
Jorge Eliecer Pinto & Juan Pablo Maldonado | Creative Team
Helen Bell | Unilever COO
Liann Al-Chami | Global Business Director
Ayesha Walawalkar | Global Planning Director
Marina Damato | Global Account Manager
Safae Bouazz | Global Account Executive
Luke Judlin | Producer
Trudy Waldon | Director of Integrated Production
Rob Hare | Designer
Production Company: Snapper Films
Director: Joanna Bailey
Executive Producer: Helen Hadfield
Line Producer: Rosie Pike
Edit: Speade
Editor | Sam Sneade
Edit assistant | Sam Allen
Sound | Wave
Sound Designer | Ed Downham
Ben Tomlin | Head of Integrated Production
Jenn Saunders | Production
Music Agency | SixtyFour Music
Music Supervisor | Joe Rice
Composer | KLANG
Track Title | ‘Alliance’
VFX: The Mill
Executive Producer: Colin Oaten
Production Coordinator: Dan Crozier
2D Lead Artist: James Pratt
Colour: The Mill
Colourist: Seamus O’Kane
Colour Producer: Charlie Morris

This campaign is about:
Gender equality, Woman’s rights, Stereotypes