UN Women The Bridal Uniform at Bridal Couture Week, One specific outfit caught everyone’s attention

The Bridal Uniform by UN Women, This year’s Bridal Couture Week was much the same as previous years, where bride after bride walked out on the ramp wearing magnificently extravagant outfits. However, right at the end of the bridal week, one specific outfit caught everyone’s attention.

It was a school uniform, embellished with heavy motifs, worn by a girl. A striking symbol to raise awareness and highlight something that is still a grave issue in Pakistan. The horrible trade-off that takes place when a child is deprived of her right to an education and is instead married.

This symbol; the bridal uniform was used to question the unfortunate nature of many marriages that should not be a cause of celebration for the brides or even the nation as a whole. Not all brides are meant to be celebrated!

Credits
Advertising Agency: BBDO Pakistan
Production Company: Ali Xeeshan Theatre Studio
Executive Creative Director: Ali Rez
Creative Directors: Hira Mohibullah, Assam Khalid, Ali Rez
Designer: Ali Xeeshan
Copywriters: Aamna Rahim, Huma Mobin
Associate Creative Director: Moiz Khan
Creative Assistant: Fatima Ansari
Designers: Haroon Rashid, Haseeb Akram
Account Executives: Tazeen Asaad, Eesha Khan
Production Assistant: Mian Aleem Ali
Producer: Zohaib Kazi
Public Relations: Maida Azmat
Designer: Ahmed Zafar
Producer: Raza Shah
Strategic Planning Director: Assam Khalid
Photographer: Abdullah Harris
Creative Director: Jamayal Tanweer

Tags:
Pakistan for UN Women, Ambient, Pakistan, Public Interest, NGO, UN Women, BBDO, Ali Xeeshan Theater Studio, HUM Bridal Couture Week, Abdullah Harris, BBDO Pakistan, D&AD Pencil, Cannes Lions, Glass Spike, Gold Dubai Lynx, Gold AdStars, Communication Arts Annual, Gold Crystals, Child marriages, Fashion show