El Cronista – Live the Economy
For the second consecutive year the pocket-sized multinational in communication is in the spotlight at the Cannes Lions International Festival of Creativity.
Casta Diva Group makes its presence known at the 2016 Cannes Lions International Festival of Creativity with a Silver Lion in the Print & Publishing- Media & Publications and a Bronze Lion in the Use of Ambient Outdoor category for “Flights”.
Produced by Casta Diva Buenos Aires for El Cronista Comercial (agency Grey Argentina, and directed by Marcelo Szechtman), “Flights” makes economics and the economy come alive for people who lack expertise in the subject.
El Cronista Comercial, Argentina’s principal financial newspaper, invited the followers of its new Facebook profile to an airport just outside Buenos Aires.
Here, El Cronista Comercial let the people enjoy an aerobatic flight at 15,000 feet that provided a metaphor for the highs and lows of interest rates, exchange rates and share prices, helping to make the unfolding of the 2001 Argentine financial crisis, the 2012 Greek default and the bursting of the dotcom bubble in 2000 all more comprehensible to the ‘newbies’ present.
The succession of aerobatics, designed to reflect real economic trends, also generated in the audience the same adrenalin that courses through the veins of those who work daily in the financial markets.
“Those are the 14th international award which Casta Diva Group has won since the beginning of the year,” declare Andrea De Micheli and Luca Oddo, the group’s
respective CEO and President. “Our international network, present in thirteen countries, allows us to achieve these results, thanks to the fact that we always put
at the disposal of our clients the best directors and the latest technology, taking our branded content to the highest levels of excellence.”
Credits:
General Creative Director: Diego Medvedocky
Creative team: Hernán Kritzer, Lisandro Cardozo, Alejandro Devoto, Martín Stuart
Production company: Casta Diva Buenos Aires
Director: Marcelo Szechtman
Executive Producer: Marcos Hernández
Audio / video Producer: Valeria Magrini
