Facebook Stories Xperience – An interactive installation for Cannes Lions
Facebook Stories Xperience: Illustrating the innovation behind Stories and their disruptive capabilities.
“With the French Riviera as a backdrop, our Facebook Stories Xperience successfully persuaded Cannes Lions attendees for the creative potential of Stories. Inspiring brands to embrace the medium, the installation highlighted the creative capabilities of ephemeral vertical content. We created a setup with 12 mechanically moving screens that could come together in different formations to show the big picture. Passersby control the screens and display bespoke animations and curated content that show how to do Stories best. From the creative concept, structural and sound design to hardware and software development, we brought everything together in a compelling story.” – MediaMonks
Credits
Client: Facebook
Agency: 72andSunny
Production Company: MediaMonks
Tags:
Facebook, Digital, Social Media, 72andSunny, MediaMonks, Facebook Stories Xperience, Cannes Lions, Outdoor