Fiat Turns Pink. Then Runs Over Water.
February 7, 2015
Fiat 500, the car loved dearly in Netherlands, celebrated the gay parade for love by turning pink. But it went overboard – literally – to be a part of a parade that was on a canal. By running over water! It wasn’t that the car developed amphibian properties, but just got close to its audience by running over a float. We don’t know if it needed to do that, but going by the responses they got, maybe they got it right. Do you agree?
#welovepink
Credits
Advertising Agency: Saatchi & Saatchi Leo Burnett, Netherlands
Concept: Jan Bosch, Tim ten Dam
Art Director: Tim ten Dam
Copywriter: Jan Bosch
Account: Mathieu Veldhuijzen, Vanessa Snoeij, Simone Ottenbros
Production: Matemade / The Floating Company
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