IKEA: Kallax real timer
June 2, 2016
The first bookshelf showing expected arrival time to the nearest IKEA shop.
This creative furniture advertisement from IKEA was set up in a clever way to encourage people to visit the store.
Credits
Campaign: IKEA- Kallax real timer
Media: Outdoor
Media: Ambient
Category: Home appliances & furnishings
Client: Ikea
Agency: GREY Warsaw
Country: Poland
Executive Creative Director: Jakub Korolczuk
Creative Director: Rafał Ryś
Art Director: Paweł Cholewa
Copywriter: Mateusz Gaca
Art Director: Rafał Ryś
Strategist: Weronika Sołtysiak
Account Executive: Małgorzata Łoza
Account Executive: Klaudyna Saczuk
Creative Head BTL & Design- Mirosław Charkot
Read Full Story on Trend Hunter
Tags
Ambient Billboards creative furniture Department Stores furnishings Furniture Advertisement Garden Grey GREY Warsaw Home appliances Home Furniture House IKEA IKEA Adverts IKEA International Group IKEA Kallax real timer Kallax real timer Outdoor Pets Poland Real-Time Furniture Billboards Shopping Malls
