As part of an awareness campaign to stop people from speeding, the city of Antwerp and Duval Guillaume created the Selfie Speeding Sign. Local residents are invited to upload two selfies and become a real life traffic sign.
Belgium already has traffic signs with animated smileys. Now these are replaced by selfies: one with a happy face and one with a disapproving glare.
After a couple of days, hundreds of selfies have been uploaded and used to stop people from speeding. The campaign immediately caught the attention of local and national media, and even BBC News picked it up.
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Campaign website: www.graagtraag.be