Budweiser campaign to celebrate Qixi Festival – All Love Is Love

Budweiser All Love Is Love, brand launched seasonal beer bottle designs during Qixi Festival featuring illustrations of men and women who can be paired, so it looks like they are kissing each other. On the Chinese internet, some customers matched bottles with people of the same sex together as a way to make sure the LGBTQ community in China also felt included in this typically heteronormative holiday.

About the Qixi Festival(Chinese Valentine’s Day)
The Qixi Festival, also known as the Qiqiao Festival, is the Chinese Valentine’s Day. It means ‘seventh’ day of the seventh lunar month. It celebrates the meeting of two lovers, Zhinv (the weaver girl) and Niulang (the cowboy). The story states that it was forbidden for them to love and to prevent them from being together; they were cast to opposite sides of the ‘Silver River’. They could only meet once a year on Qixi when a flock of birds would form a bridge between the two.

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Budweiser All Love Is Love, All Love Is Love, Chinese Valentine’s Day, LGBTQ community, China, Beer, Packaging Design, Illustration, Budweiser Qixi Ad